Social Media and PR

 

Week 1

Social Media and Me

Week 2

PR Connection: HR to Applicants: We’re Looking at You Online. 

Topic of the Week: Social Media and Haiti

Reading Summary: Tapping the Groundswell: Groundswell, Ch. 1-3

Week 3

PR Connection:

Topic of the Week: Is social media monitoring ethical?

Reading Summary: Tapping the Groundswell: Groundswell, Ch. 4-9

Week 4

PR Connection:

Topic of the Week: Social Media Definition

Reading Summary: Tapping the Groundswell: Groundswell , Ch. 4-9 (cont’d)

Week 5

PR Connection:

Topic of the Week: Reaction to  Search Engine Visibility, an Edelman Insights paper by Steve Rubel and others at Edelman Digital

Reading Summary: The Groundswell Transforms: Groundswell, Ch. 10-12

Week 6

PR Connection:

Topic of the Week:

Reading Summary: Creating Your Social Media Strategy: Survival Guide, Ch. 1 and Preparation: Survival Guide, Ch. 2

Week 7

PR Connection:

Topic of the Week:

Reading Summary: RSS Feeds & Blogs: Survival Guide, Ch. 3

Week 8

PR Connection:

Topic of the Week:

Reading Summary: Podcasting, Vidcasting & Webcasting: Survival Guide, Ch. 5

Week 9

PR Connection:

Topic of the Week:

Reading Summary: Social Networking & Micro-Blogging: Survival Guide, Ch. 6

Week 10

Spring Break


Week 11

Week 12

Week 13

Week 14

Week 15

Week 16

Thanks to James Kicklighter: for letting me steal this format from his blog!

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