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PR Connection 2: Statesboro Commercials

I currently have lived in the town of Statesboro, Georgia for almost five years now. Statesboro’s main attraction is the college, Georgia Southern University, which is the main purpose for why most occupants reside here. The town is not a big town, and the college students are the majority of the “boro’s” population. Although the town holds many professionals and talent, it also holds some with a lack of talent.

This brings me to my discussion for today. The community has a reputation for really cheesy commercials. The main point or advertisement to some of these commercials many have yet to figure out. After discussing Statesboro commercials with locals and friends, the most common adjectives used were: different, unique, weird, dumb, outlandish, and awkward.

As a Public Relations student we focus a lot on branding and image for businesses and companies. I can promise you some of these commercials, I couldn’t even tell you what or who they are trying to attract. So, I thought you would enjoy seeing the “boro’s finest.” I titled the following commercials as “Boro’s Got Talent.”
Please Enjoy.

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PR Connection 1: Race for the Cure

I decided to share a short video that I found on This video is a clip of what the 1st annual Susan G. Komen Race for the Cure was like last year in Savannah, Georgia. I was in attendance along with most of my Zeta Tau Alpha sorority sisters. Our sorority’s national philanthropy is the Susan G. Komen Breast Cancer Awareness and Education Foundation. We felt that it being the first “Race for the Cure,” hosted right here in the heart of Savannah we not only needed but wanted to be there on this special day. The race took place in downtown Savannah, Georgia, and the route wound around the beautiful historic squares. The number of volunteers and participants was incredible! Pink was everyone, as men and women came out to show their support for those lost to breast cancer and those survivors.

The event was sponsored by Memorial Health located in the area, and Savannah’s most well-known cook, “Paula Deen along with her two son’s,” kicked off the race. The race was of course, the main event, but along with the race the whole day was dedicated in celebrating life. Many vendors, such as, yoplait, came out and had tables set up with free goodies, and food in the squares.

There were information booths everywhere, allowing people the opportunity to learn more about breast cancer prevention, and self examinations.

I myself, decided to run the 5k in support of my aunt who is a breast cancer survivor. As I ran the race along with many others, I remember the incredible amount of encouragement from people cheering along the road to those that ran by my side. Since that day, I have found a true passion in running and have been running ever since.

I fully support the Susan G. Komen foundation and believe that it is one of the greatest Non-Profit organizations out there. If you aren’t involved, check out this website for information on how you yourself can become involved, and find a race near you.

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Choosing a font is more important than most would think before or when designing a product. The designer must recognize the value to typography they choose. It is of equal importance whether you are making a business card, brochure, or Webpage. Fonts explain meaning to a product. For example, you may be designing a brochure for a Halloween Haunted House, you would not choose a cute small delicate font that is written in cursive, but more of a bold, creepy font that screams Halloween. Fonts bring out feelings for the reader and should correlate with the message. The reader of a product will understand the overall message that the designer is trying to communicate if these things match up. Typography is important because the fonts used in a publication should match the key message that the writer wants to convey about the idea.

In class Mrs. Nixon showed us a website where you can download your own fonts to your computer. There are tons, for instructions click here.


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Evaluation, ch. 8

The 4th step of the public relations process is evaluation. In evaluating how a message that was delivered to an audience you must see if it was effective and how many it reached. After reading through chapter 8 in our text I thought one of the most important parts was the information on measurement of message exposure.

counting-sheep This is smart. Each firm can compare how they are doing in exposure compared to other firms. There are so many possibilities to reach out to your audience whether it be blogs or internet, web news sources, newspapers, magazines, trade journals, or  TV. Another interesting topic was the discussion of audience and how to measure their attitudes and how much they are affected. Audiences awareness and understanding of a message are studied. The change that you observe can be looked at to see if it is attributed to public relations efforts.

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

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