TOW 12: Widgets and Badges

For this topic of the week, I’ll be describing what widgets and badges are (as simply as possible). I’ll be taking definitions from the book, “A Survival Guide to Social Media & Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web,” written by Deltina Hay.

Widgets- “is a snippet of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop on their own blogs or Websites. They are often customizable by the user & typically offer ways for users to pull information from the widget’s originating site.”

Badge- “is typically just an icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.”

It is common for people to get the two terms confused. They are very similar, but are not the same. People are seeing them being used especially in social media sites more often. Widgets are usually used with applications that you can add to your desktop, computer, and even phone. They give the user a more customized experience. A badge is sort of like an advertisement. They look like a badge and people can click on these on a website and be taken to another link that the orginal website wants you to check out. For example, at the bottom of a website there may be a facebook badge. By clicking on the badge it might direct you to the companies facebook page. Although both can be fun to use, widgets are a little more complicated, mostly because they involve codes. Though these are not used by everyone, it would be a great tool for an organization or company to use and benefit from.

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