TOW 11: Interview with Martin Waxman

This week’s topic came about after listening to an interview that professor Barbara Nixon had with Martin Waxman, president and cofounder of Palette Public Relations Inc. My professor discovered Mr. Waxman through his podcast a couple of years ago, and since then has kept connections that have undoubtably paid off. After Mrs. Nixon interviewed Mr. Waxman, we had the privilege of listening to the interview. Throughout the interview Waxman talks about keeping connections through the use of social media, but also remembering to stay tuned in with traditional media. As the world is evolving in social media and the trends it brings about, he gives some great advice on how to stay “hip” in the new ages of technology. He touches on the importance of social media and tools that are available for those who are wanting to get involved, such as, blogging, but it’s not the end of the world if you aren’t blogging everyday. Although it looks great to future employers that you have been practicing writing and keeping up with the wave of discussion through a blog, it’s just as important to read others blogs especially those who matter.

Social media has been very beneficial when it comes to companies and their consumers. It’s an efficient and honest way of sharing information. These tools that are available through facebook and twitter have really broadened the spectrum of communication. The data that can be sent to consumers with the click of a mouse can share information or even address a complaint. The access seems to be in reaching distance whereas before it was much harder to get to consumers. This communication is now more personal than it has ever been, and companies must listen to their consumers. It’s for their own good.

Even though social media has advanced and taken off at a rate of speed that was probably uncomprahendable years ago, Waxman says that we must not forget about traditional media. The ol’ “word-of-mouth” techniques are not disappearing. Which I believe to be a good thing.

What struck me as most interesting about this interview, and I would like to see more of, is how colleges can use social media to communicate with professors and students more. Most college students that have a facebook account are checking it at least once a day. With the capability of groups or fan clubs on facebook, and twitter updates, I think that emergency or important updates through these tools would make a large difference. I know that Professor Nixon uses most social networking sites and has offered up her availability through these different sites for all of her students. This has made it much easier to communicate with her being that this social media class is online. The traditional office phone number and email, seem to not cut it anymore. Mrs. Nixon has made herself available through numerous accounts. In a way this has been a really help, but at the same time it also creates a want for an instant response, which as unbelievable as it may be for most of us who are always on a social networking site, instant responses might not always come when you need them. We might have to wait an hour. 🙂

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Filed under PR Practicum, Social Media, Weekly Topics

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