TOW 6: Social Media, Friend or Foe?

This week we had the chance to watch “Social Media: Friend of Foe?” David Biesack, Shel Holtz, Vida Killian, Terry McKenzie, and Jim Ylisela discuss the topic of social media and “objections of adoption of the social media communication channel.” This discussion was meant for people to ask questions and the panel of those listed above would answer their questions on social media from their own experiences and personal opinions. The discussion took place at the Ragan Communications Conference, back in October of 2008.

The main topic of discussion obviously revolved around social media, but the key points involved the channel of communication through consumers and companies. There has been a huge trend in social media sites and the growth has completely changed the way in which we are consumers and those representatives for companies can communicate daily. Who would have ever though years back that we would communicate with companies at the simplicity of our fingertips, beyond email. The time has come!

Companies, well let’s put it like this, wise companies have people who are keeping up with discussions in blogs and twitter, that concern their company and its reputation. Not only can companies use these tools to inform consumers of deals and such, but really help them out with problems they might encounter. We all know that as soon as someone has a problem with a product or company, you will hear about it over twitter. People can voice their opinions like never before. This is why it is key for companies to listen, and really apply action through social media. It’s free and efficient. If companies look at social networking and social media sites as their friend, they will be in a lot better shape in the long run.

There is a lot more opportunity out there for people than ever before. For companies, and individuals, use these tools to benefit you. If you are a current job seeker, make sure you have an online portfolio that has been polished and is clean. If you are a representative for a company, make sure you are checking daily the statuses of your fans/consumers. Google your company to see what people are saying about you and your services or products. By simply applying these in your life, you’ll end up on top.

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