I happened to find this video on youtube.com and found it to be interesting and useful for us PR people. In this video you are given simple steps that come along with a crisis and how to take care of it. The steps talked about in the video are simple, but detailed and can be hard to take care of. It discusses the negative ways that crisis can be impacted and then the positive ways. I found it interesting that social media is found to be so positive. With the sweeping of the media in a crisis, word spreads rapidly. In the video it talks about the ways that social media will impact a crisis. Hope you enjoy!