My Intro to Public Relations course was cancelled and we were required to watch a video that Mrs. Nixon sent us titled “Tribes” by Seth Godin. I was very excited to watch this speaker. I had never heard of this topic of “tribes.” There is a difference in a crowd and a tribe. Seth Godin describes a tribe as a group of people with a connection. They have a common interest or something in common. They come together because they want to and it makes them feel good. He tells us through the video that it is different from a crowd in that a crowd is just a bunch of people. The top three constant tribes that have been tribes for years are:

  1. church
  2. work
  3. community

I found it interesting that blogs are considered tribes. This surprised me. I think that its really neat to see how we can all interact through media. By blogging and following certain people’s blogs we are interacting in a tribe. I loved how he touched on this subject and related it to what we have been doing in class all semester. A fascinating fact is that the tribes theory can work just about anywhere, whether it be a community service group, a sorority, a church youth group, a chess club, or a group of bloggers following each other. All of these organizations have something in common and are passionate about similar things. According to Seth people try to “grow what they have.” There a bunch of people who want to belong and join groups. For any further questions, I would like to know how Seth got into this subject of study. Otherwise, he opened my mind to a new topic that I have found very interesting. Thank you Mrs. Nixon.

To purchase the book Tribes by Seth Godin you can click here.

Here’s Seth’s blog –>

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Filed under Assignment, PRCA 2330

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