Daily Archives: April 29, 2009

Tribes

My Intro to Public Relations course was cancelled and we were required to watch a video that Mrs. Nixon sent us titled “Tribes” by Seth Godin. I was very excited to watch this speaker. I had never heard of this topic of “tribes.” There is a difference in a crowd and a tribe. Seth Godin describes a tribe as a group of people with a connection. They have a common interest or something in common. They come together because they want to and it makes them feel good. He tells us through the video that it is different from a crowd in that a crowd is just a bunch of people. The top three constant tribes that have been tribes for years are:

  1. church
  2. work
  3. community

I found it interesting that blogs are considered tribes. This surprised me. I think that its really neat to see how we can all interact through media. By blogging and following certain people’s blogs we are interacting in a tribe. I loved how he touched on this subject and related it to what we have been doing in class all semester. A fascinating fact is that the tribes theory can work just about anywhere, whether it be a community service group, a sorority, a church youth group, a chess club, or a group of bloggers following each other. All of these organizations have something in common and are passionate about similar things. According to Seth people try to “grow what they have.” There a bunch of people who want to belong and join groups. For any further questions, I would like to know how Seth got into this subject of study. Otherwise, he opened my mind to a new topic that I have found very interesting. Thank you Mrs. Nixon.

To purchase the book Tribes by Seth Godin you can click here.

Here’s Seth’s blog –>http://sethgodin.typepad.com/

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Filed under Assignment, PRCA 2330

Public Opinion and Persuasion, ch. 9

(taken from youtube.com)

Public Opinion- this can be defined in two different ways.

  1. “is the sum of individual opinions on an issue affecting those individuals”
  2. “is a collection of views held by persons interested in the subject”

Many people are persuading by those who have a lot of say on a subject. Public awareness is made through rallies and demonstrations. There are leaders who also try to influence people on their opinions and views. They are categorized as formal opinion leaders and informal opinion leaders. The formal leaders are elected officials, presidents of companies, or heads of membership groups. The informal leaders are people who have clout over peers through a certain characteristic. This person can be an actor, or role model for example. This chapter talks about persuasion and how it plays into public relations. After reading on this topic I agree that the most difficult persuasive task would be trying to “turn hostile opinions into favorable ones.” It is proven that the messages that are short, to the point, and easy to understand make the most impact. The audience can relate and focus on the simple meaning. I agree with this idea also. It is much easier to grab the concept of something simple and to the point.

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

http://vimeo.com/2856769

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Filed under Class Notes Overview, PRCA 2330

Evaluation, ch. 8

The 4th step of the public relations process is evaluation. In evaluating how a message that was delivered to an audience you must see if it was effective and how many it reached. After reading through chapter 8 in our text I thought one of the most important parts was the information on measurement of message exposure.

counting-sheep This is smart. Each firm can compare how they are doing in exposure compared to other firms. There are so many possibilities to reach out to your audience whether it be blogs or internet, web news sources, newspapers, magazines, trade journals, or  TV. Another interesting topic was the discussion of audience and how to measure their attitudes and how much they are affected. Audiences awareness and understanding of a message are studied. The change that you observe can be looked at to see if it is attributed to public relations efforts.

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

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Filed under Class Notes Overview, PRCA 2330, Uncategorized

Public Relations Departments and Firms, ch. 4

Public Relations departments vary from company to company in what they do.

Public Relations firms can range from one to two person operations to global size firms. The sizes range everywhere. Here in the United States, we have the world’s most public relations firms. The estimated number is around 7,000. Pretty neat right? The field continues to grow as there is a need for PR professionals.

Here’s a list of services public relations firms provide today:  (this list can be found in the textbook, page 112-113)

  • Marketing communications– promotion of products and services through the use of news releases, feature stories, special events, brochures, and media tours.
  • Executive speech training- top executives are coached on public affairs activities, including personal appearances.
  • Research and evaluation– scientific surveys are conducted to measure public attitudes and perceptions
  • Crisis communication- management is counseled on what to say and do in an emergency
  • Media analysis– appropriate media are examined for targeting specific messages to key audiences
  • Community relations- management is counceled on ways to achieve official and public support for projects such as building or expanding a factory
  • Events management– news conferences, anniversary celebrations, rallies, symposiums, and national conferences are planned and conducted
  • Public affairs– materials and testimony are prepared for government hearings and regulatory bodies, and background briefings are prepared
  • Branding and corporate reputation– advice is given on programs that establish a company brand and its reputation for quality
  • Financial relations-management is counseled on ways to avoid takeover by another firm and effectively communicate with stockholders, security analysts, and instituational investors

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

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Filed under Class Notes Overview, PRCA 2330