Public Relations and its changes, Ch. 2

As experts have looked over the field of Public Relations over the years there have been many advancements and improvements. The field is popular and keeps growing at a rapid rate. In fact, not only is it growing but women in particular are making up at large part of the workforce, (70% to be exact). After World War II and the TV was invented, the introduction of technology came about and the industry skyrocketed. Today we as humans do so much on computers and are on the internet constantly throughout the day.

In class my assignment was to research into the next 50 years of Public Relations. It is proven that there are trends that already take place but that new issues will arise and will also transform and change the way we do things today. Our interaction with others is very important, and this disucssion brings about a knowledge of knowing your audience. Those majoring or going into the field must be able to interact with our multicultural world. Social Responsibility also plays a huge role in change over the years. James Murphy, global managing director of communications for Accenture, said it like this, “PR staffs are in the forefront of building trust and credibility-and coordinating corporate social responsibility efforts. These are the people who deal with trust issues all the time; therefore, we’re in a good poisition to address them.”

As we enter into these next fifty years of life, our techonology is everchanging, and we must be able to adjust with it as well. Over 2 billion will be on internet and over 2 million on cell phones. Just a few years ago we did not know what computers or cell phones were. We must be honest in all aspects of our jobs and learn to think outside the box in order to keep up with the growing changes we will all be experiencing. Bring it on world, we’re ready! 🙂

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

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Filed under Class Notes Overview, PRCA 2330

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