Week 1
Social Media and Me
Week 2
PR Connection: HR to Applicants: We’re Looking at You Online.
Topic of the Week: Social Media and Haiti
Reading Summary: Tapping the Groundswell: Groundswell, Ch. 1-3
Week 3
PR Connection:
Topic of the Week: Is social media monitoring ethical?
Reading Summary: Tapping the Groundswell: Groundswell, Ch. 4-9
Week 4
PR Connection:
Topic of the Week: Social Media Definition
Reading Summary: Tapping the Groundswell: Groundswell , Ch. 4-9 (cont’d)
Week 5
PR Connection:
Topic of the Week: Reaction to Search Engine Visibility, an Edelman Insights paper by Steve Rubel and others at Edelman Digital
Reading Summary: The Groundswell Transforms: Groundswell, Ch. 10-12
Week 6
PR Connection:
Topic of the Week:
Reading Summary: Creating Your Social Media Strategy: Survival Guide, Ch. 1 and Preparation: Survival Guide, Ch. 2
Week 7
PR Connection:
Topic of the Week:
Reading Summary: RSS Feeds & Blogs: Survival Guide, Ch. 3
Week 8
PR Connection:
Topic of the Week:
Reading Summary: Podcasting, Vidcasting & Webcasting: Survival Guide, Ch. 5
Week 9
PR Connection:
Topic of the Week:
Reading Summary: Social Networking & Micro-Blogging: Survival Guide, Ch. 6
Week 10
Spring Break
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
Thanks to James Kicklighter: for letting me steal this format from his blog!
