Category Archives: Reading Assignments

     To wrap up and end the discussion of the last three chapters of the book, Groundswell: Winning in a World Transformed by Social Technologies, authors Bernoff and Li focus on the transformation. The key points were the relationship transformation that will take … Continue reading →

How does the average person get into social media? Well, Li and Bernoff, wrote about the POST Method in, Groundswell: Winning in a World Transformed by Social Technologies, and it puts it quite simply and clear for those of us out … Continue reading →