Category Archives: Class Notes Overview
Public Opinion and Persuasion, ch. 9
(taken from youtube.com) Public Opinion- this can be defined in two different ways. “is the sum of individual opinions on an issue affecting those individuals” “is a collection of views held by persons interested in the subject” Many people are … Continue reading
Filed under Class Notes Overview, PRCA 2330
Evaluation, ch. 8
The 4th step of the public relations process is evaluation. In evaluating how a message that was delivered to an audience you must see if it was effective and how many it reached. After reading through chapter 8 in our … Continue reading
Filed under Class Notes Overview, PRCA 2330, Uncategorized
Public Relations Departments and Firms, ch. 4
Public Relations departments vary from company to company in what they do. Public Relations firms can range from one to two person operations to global size firms. The sizes range everywhere. Here in the United States, we have the world’s … Continue reading
Filed under Class Notes Overview, PRCA 2330
Reaching a Multicultural and Diverse Audience, ch. 11
The groups of diverse cultural, ethnic, religous, and economic statuses is what makes an audience different. When these groups come together with similar interests it can work or sometimes can be a conflict. When it comes to different age groups you … Continue reading
Filed under Class Notes Overview, PRCA 2330
Communication, ch. 7
What is communication? Well Websters dictionary defines it as: 1. The activity of communicating. 2. Something that is communicated between people or groups. 3. A connection allowing access between persons or places. It is also the third step in … Continue reading
Filed under Class Notes Overview, PRCA 2330
Research: ch. 5
The main process of PR can be summed up by an acronym -RACE. Research- figure out what the problem is Action- what we do about the problem Communication- how are we going to tell the public Evaluation- see if you … Continue reading
Filed under Class Notes Overview, PRCA 2330
PR Ethics, Ch. 3
The topic of discussion is Ethics and Beliefs. We all believe different things, so who is to say what is right or wrong? Hopefully this post will help you evaluate what kind of a thinker you are in a professional … Continue reading
Filed under Class Notes Overview, PRCA 2330
News, Ch. 14
The question asked today in class was, “What is news?” This seems like a simple enough question, right? Well, it is but at the same time has multiple answers. Just listening to the responses these were some of the answers … Continue reading
Filed under Class Notes Overview, PRCA 2330
Program Planning Ch. 6
Public Relations is based around a process, hence the word planning. There is a four step process that is simple to go by if you can remember the acronym RACE. The four steps are research, action, communication, and evaluation. Each step … Continue reading
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Public Relations and its changes, Ch. 2
As experts have looked over the field of Public Relations over the years there have been many advancements and improvements. The field is popular and keeps growing at a rapid rate. In fact, not only is it growing but women … Continue reading
Filed under Class Notes Overview, PRCA 2330
